“But if the customer knows, they’ll go ahead with their promise.” “They don’t want to make it very public because some people may take advantage of that,” says Qiu. Most retailers who don’t advertise these loopholes, but that doesn’t mean customers aren’t aware of them. “Those guarantees are used to be competitive, to drive customers to the store,” he says. This is when a retailer will match or beat a competitor's price if a customer has proof the item is cheaper elsewhere, like a flyer. It’s similar to a price match guarantee, which many retailers also honour. Qiu says retailers like Best Buy, Walmart Canada and Shoppers Drug Mart, which are some of the stores listed that voluntarily participate in the code, do so to be competitive. If the correct price of the product is higher than $10, the retailer will give the customer a discount of $10 off the corrected price.” “Retailers who participate promise to honour that code,” he tells Yahoo News Canada.Īs the social media user explained, and as the Retail Council of Canada confirms, “if the correct price of the product is $10 or less, the retailer will give the product to the customer free of charge. The code is meant to ensure that the scanner price is accurate for consumers. Martin Qiu, an Associate Professor of Marketing at Wilfrid Laurier University, says the Scanner Price Accuracy Code has been around since 2002, and is voluntary for retailers to opt into. “Nah the associate didn’t know how to change the price,” another commenter wrote. “Yea right they'll just adjust the price,” one wrote. Some people in the comments were skeptical.
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